Blog · AR Marketing
Using AR lenses in campaigns: reach, sharing, sponsored placements and measurement.
October 14, 2026·2 min read
Organic lenses spread through sharing; sponsored lenses buy guaranteed placement. Here's how they differ and when to use each, or both.
What we've learned from 150+ lenses and 500M+ views about designing lenses people capture and send on, from the first second to the final reveal.