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Services · Snapchat Lenses

Snapchat Lenses people play.

Face, world and game lenses built in Lens Studio, from first concept to launch. 150+ lenses built and 500M+ total views so far.

01By the numbers

Built for reach. Measured in millions.

Lenses built
150+

Face, world and game lenses

Total views
500M+

Across every lens we've shipped

02What we make

Every kind of lens, one studio.

  • 01

    Face lenses

    Masks, makeup, transformations and expressions that track every move.

    • Face mesh & landmarks
    • Hair & skin effects
    • Expression triggers
  • 02

    World lenses

    3D characters, products and portals placed in the real world around you.

    • Surface & landmark AR
    • Product try-on
    • Interactive portals
  • 03

    Lens games

    Quick, replayable games controlled with your face, hands or body.

    • Gesture controls
    • Scores & challenges
    • Built to replay
  • 04

    Sponsored lenses

    Branded experiences that put your campaign straight into people's stories.

    • Campaign concepts
    • Brand-safe builds
    • Launch reporting
03Capabilities

The tech behind the wink.

From real-time tracking to shareable game mechanics, we bring the full Lens Studio toolkit to every brief.

  • 01

    Face tracking

    Masks, makeup and expressions that follow every move.

  • 02

    World AR

    Objects and portals anchored to the real world.

  • 03

    Hand & body

    Gestures that become controls, effects and games.

  • 04

    Made to share

    Lenses designed to be captured, sent and passed between friends.

  • 05

    Brand campaigns

    Sponsored lenses that put your brand into people's stories.

  • 06

    Analytics

    Every launch measured, so the next one lands harder.

04How we work

From spark to launch.

A tight, playable-first process. You see real builds early and often, so there are no surprises on launch day.

  1. Step 01Days 1–3

    Spark

    We dig into your audience, goals and brand, then pitch lens concepts built to be played and shared.

  2. Step 02Week 1

    Prototype

    A playable early build, fast. We test the core interaction on real devices before we polish a single pixel.

  3. Step 03Weeks 1–3

    Build

    Art, code, sound and motion come together, with test links you can try on your own phone along the way.

  4. Step 04Ongoing

    Launch & grow

    We publish, watch the numbers and iterate, tuning the lens as real people start playing.

05FAQ

Good questions.

Something else on your mind? Ask us directly.

Snapchat Lenses: face, world and game lenses, for brands, agencies, creators and founders. Roblox games and mobile apps are coming soon, and you can get in touch now to hear first.

06Start a project

Got an idea?Let's make it wink.

Grab 15 minutes with us or send an email. We'll take it from there.