Snapchat Lenses people play.
Face, world and game lenses built in Lens Studio, from first concept to launch. 150+ lenses built and 500M+ total views so far.
Built for reach. Measured in millions.
Face, world and game lenses
Across every lens we've shipped
Every kind of lens, one studio.
- 01
Face lenses
Masks, makeup, transformations and expressions that track every move.
- Face mesh & landmarks
- Hair & skin effects
- Expression triggers
- 02
World lenses
3D characters, products and portals placed in the real world around you.
- Surface & landmark AR
- Product try-on
- Interactive portals
- 03
Lens games
Quick, replayable games controlled with your face, hands or body.
- Gesture controls
- Scores & challenges
- Built to replay
- 04
Sponsored lenses
Branded experiences that put your campaign straight into people's stories.
- Campaign concepts
- Brand-safe builds
- Launch reporting
The tech behind the wink.
From real-time tracking to shareable game mechanics, we bring the full Lens Studio toolkit to every brief.
- 01
Face tracking
Masks, makeup and expressions that follow every move.
- 02
World AR
Objects and portals anchored to the real world.
- 03
Hand & body
Gestures that become controls, effects and games.
- 04
Made to share
Lenses designed to be captured, sent and passed between friends.
- 05
Brand campaigns
Sponsored lenses that put your brand into people's stories.
- 06
Analytics
Every launch measured, so the next one lands harder.
From spark to launch.
A tight, playable-first process. You see real builds early and often, so there are no surprises on launch day.
- Step 01Days 1–3
Spark
We dig into your audience, goals and brand, then pitch lens concepts built to be played and shared.
- Step 02Week 1
Prototype
A playable early build, fast. We test the core interaction on real devices before we polish a single pixel.
- Step 03Weeks 1–3
Build
Art, code, sound and motion come together, with test links you can try on your own phone along the way.
- Step 04Ongoing
Launch & grow
We publish, watch the numbers and iterate, tuning the lens as real people start playing.
Good questions.
Something else on your mind? Ask us directly.
Got an idea?Let's make it wink.
Grab 15 minutes with us or send an email. We'll take it from there.